Firstly apologies, my two parter planned event for today couldn’t happen as something happens tomorrow that threw my entire schedule off. You will have to return tomorrow to see what it is. Oh, the suspense. Try not to lose sleep, it aint that interesting. So this was something quirky that I can throw in here. And put what was intended for today in tomorrow, or the next day. Or the day after that.
Anyways…..
Little known fact, or a fact possibly not really worth knowing. Films don’t magically get nominated for Oscars by the Academy. Nope. Film studios spend millions of dollars to get their film under the noses of the Academy to even be considered for nomination. That’s millions BEFORE the film is nominated. There is even more spent after a film may receive a nomination.
The concept, therefore, that a film wins under its own merit is ludicrous. The best films out there may have abysmal Oscar marketing and therefore not get considered. Obviously the major Studios, who have more financial power, have more chance of scoring nominations. Doesn’t the whole Oscar winners make more sense now?!
Having said that, to even be considered for a nomination means the marketing of the film has to be incredibly clever to make them stand out from all the thousands being presented to the Academy at the same time.
With that in mind, presenting Pixar’s Toy Story 3.
Pixar is aiming to be nominated for Best Picture this year. While their nomination ( and eventual win) of Best Animated Picture is certain, Pixar is aiming for the top spot. This would be neat from a couple of points of view. Firstly, Disney has never won a Best Picture Oscar yet. They’re completely overdue. Secondly, it probably really does deserve the title of Best Picture, it really was a top film.
To remind the Academy of this, Pixar have come up with an excellent series of full-page ads, currently being run in Los Angeles. The focus being comparing Toy Story 3 to previous Oscar winners. Full marks for cuteness.
Here then, for your amusement, are some of the better campaign posters (click on them to embiggen them):
And my favourite:
Away For A Bit 